Selling is talking one to one with a customer trying to influence why you can solve their problem.
Marketing is talking to a wider audience showcasing how you are trying to make a difference in the lives of your customers.
It’s important for CXOs and Sales Reps to Market when they are not selling using their personal brand.
Ideally, they could
🔄 𝐄𝐧𝐠𝐚𝐠𝐞 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲: Share valuable content, industry insights, and educational resources builds trust and keeps your brand top-of-mind.
📈 𝐁𝐮𝐢𝐥𝐝 𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬: Share success stories, highlight customer testimonials, and showcase the unique aspects of your product or service.
🤝 𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐞 𝐢𝐧 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Talk about their unique experiences and insights to help their audience.
This will lead to not only increasing their personal brand but also position them as thought leaders and industry experts making sales easier.
Marketers can help their team with making high-quality content available.
Do you market when you are not selling? Comment below.
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