Depends on what your expectation is.
Are you looking for ๐ฅ๐๐๐๐ฌ for demos or are you looking to ๐๐ฎ๐ข๐ฅ๐ ๐๐ซ๐๐ง๐ awareness.
But before we get into the nitty gritty of the whole โeventโ business letโs look at the different types of corporate events.
๐๐จ๐ง๐๐๐ซ๐๐ง๐๐๐ฌ: Gatherings where experts discuss specific topics or fields.
๐๐ซ๐๐๐๐ฌ๐ก๐จ๐ฐ๐ฌ: Exhibitions where companies showcase and demonstrate their products or services.
๐๐๐๐ญ๐ข๐ง๐ ๐ฌ: Organized gatherings for discussion or decision-making among participants.
๐๐จ๐ง๐ฏ๐๐ง๐ญ๐ข๐จ๐ง: Large formal assemblies of people with shared interests or professions.
๐๐จ๐ซ๐ฉ๐จ๐ซ๐๐ญ๐ข๐จ๐ง ๐๐ฏ๐๐ง๐ญ๐ฌ: Business-related gatherings organized by companies for various purposes.
๐๐ฌ๐ฌ๐จ๐๐ข๐๐ญ๐ข๐จ๐ง ๐๐ฏ๐๐ง๐ญ๐ฌ: Gatherings held by professional or trade associations for members.
๐๐ซ๐จ๐๐ฎ๐๐ญ ๐ฅ๐๐ฎ๐ง๐๐ก: Events introducing new products to the market.
๐๐จ๐ง๐ ๐ซ๐๐ฌ๐ฌ: Large formal meetings, often of delegates, for discussion on policies or issues.
As a marketing professional in a SaaS company, I have participated mostly in Conferences & Meetings.
These conferences have a very specific theme which could be an industry specific issue, domain specific or a combination of both.
Coming back to the topic of whether these events help you sales pipeline, I would say it will depend on how closely your Ideal Customer Profile matches with the audience industry, company size, domain and seniority of attendee within the organization.
Try to choose events which lie at the intersection of all the above criteria and chances of finding โhotโ leads increase.
Even if you donโt get many of them, at least you are building your brand in front of the ๐ซ๐ข๐ ๐ก๐ญ ๐๐ฎ๐๐ข๐๐ง๐๐.
Conferences are a great opportunity to connect with your prospects and customers face to face. Itโs a more relaxed environment to engage with people compared to meeting them in office or online.
What has been your experience with networking events like conferences. Comment below.
