Let me explain. The other day I took a diversion to my usual route back home. I had to fix my mixie jar. I parked my car near the shop and got the job done. Getting back to my car, I found a Litchi vendor. Since itโs a seasonal fruit, I gave it more consideration. […]
Business is simple but not easy Read More ยป
Microsoft laying off 7000 people is neither new nor rare. Other large organizations are doing it too. The logic is simple. Show improved productivity and therefore appear lucrative to investors. I am neither for nor against it but what I find interesting is the way EdTech ads are promising jobs at the same companies which
Microsoft laying off jobs faster than desi Edtech filling them Read More ยป
I had a heated discussion with my boss. ๐๐ข๐ฌ ๐๐๐ (๐ฆ๐ฒ ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ) ๐๐ฎ๐ฐ๐ต๐ช๐ฐ๐ฏ๐ด ๐ข๐ฏ๐ฅ ๐ฃ๐ณ๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ ๐ข๐ณ๐ฆ ๐ฆ๐ฒ๐ถ๐ข๐ญ๐ญ๐บ ๐ช๐ฎ๐ฑ๐ฐ๐ณ๐ต๐ข๐ฏ๐ต ๐ต๐ฐ ๐2๐ ๐ข๐ฏ๐ฅ ๐2๐ ๐๐ฒ ๐๐๐ ๐๐ฎ๐ฐ๐ต๐ช๐ฐ๐ฏ๐ด ๐ข๐ฏ๐ฅ ๐ฃ๐ณ๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ ๐ธ๐ฐ๐ณ๐ฌ ๐ฎ๐ฐ๐ณ๐ฆ ๐ช๐ฏ ๐2๐ ๐ต๐ฉ๐ข๐ฏ ๐2๐ We both threw verbal punches๐ (read logic and examples). Thankfully, both were sent to our corners when someone important entered the room.
Rs 14.5 lacs lighter but learnt valuable lessons about ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ฉ๐ฌ๐ฒ๐๐ก๐จ๐ฅ๐จ๐ ๐ฒ. Hereโs a breakdown of all the subtle and not so subtle marketing principles that played a part in helping me make my recent car purchase decision. I am a minimalist till the time I am not. It was my first car purchase and I
Marketing Psychology behind my car purchase Read More ยป
Learn how I used Python to to segment my prospects based on Department.
Segmentation of Prospects based on department using Python Read More ยป
Know different marketing approaches to achieve business objectives. They are crucial.
Marketing Approaches for Business Objectives Read More ยป
๐๐ท๐ฆ๐ณ๐บ ๐ฐ๐ฏ๐ฆ ๐ธ๐ข๐ฏ๐ต๐ด ๐ต๐ฐ ๐ด๐ฆ๐ญ๐ญ ๐๐ข๐ข๐. ๐๐ฐ๐ฃ๐ฐ๐ฅ๐บ ๐ธ๐ข๐ฏ๐ต๐ด ๐ถ๐ด๐ฆ ๐ฐ๐ฏ๐ฆ. Here’s why. ๐ ๐๐ฆ๐ข๐ฅ๐ข๐๐ซ๐ข๐ญ๐ฒ ๐๐ง๐ ๐๐จ๐ฆ๐๐จ๐ซ๐ญ: Employees prefer Excel due to familiarity, reducing motivation to adopt new SaaS tools requiring training. ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐ ๐ฅ๐๐ฑ๐ข๐๐ข๐ฅ๐ข๐ญ๐ฒ: Excel’s high flexibility allows users to customize freely, making SaaS tools feel restrictive by comparison. ๐๐จ๐ฌ๐ญ ๐๐๐ง๐ฌ๐ข๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ: Excel is bundled with Microsoft Office,
Excel Vs ๐๐ข๐ข๐ Read More ยป
Learn how Document GPT can enhance your marketing
ChatGPT’s Document Assistant (GPT) Read More ยป
Early-stage B2B SaaS startup invariably struggle with the age-old debate of: “๐๐ก๐๐ญ ๐ข๐ฌ ๐ฆ๐จ๐ซ๐ ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐๐ง๐ญ, ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐จ๐ซ ๐๐๐ฅ๐๐ฌ?” ๐ค โ๐๐จ๐ฅ๐ ๐จ๐ง ๐ญ๐จ ๐ญ๐ก๐๐ญ ๐ข๐๐๐ (๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ) ๐ญ๐ข๐ฅ๐ฅ ๐ญ๐ก๐ ๐ง๐๐ฑ๐ญ ๐ซ๐จ๐ฎ๐ง๐ ๐จ๐ ๐๐ฎ๐ง๐๐ข๐ง๐ โ says the CEO, much to the frustration of the overly eager marketing team. Sheepishly but assuredly, the marketing team tries to draw the depleting
Marketing vs. Sales: The Ultimate Showdown Read More ยป
Selling is talking one to one with a customer trying to influence why you can solve their problem. Marketing is talking to a wider audience showcasing how you are trying to make a difference in the lives of your customers. Itโs important for CXOs and Sales Reps to Market when they are not selling using
๐ When Not Selling, Market! ๐ Read More ยป
