Sales Archives

Marketing vs. Sales: The Ultimate Showdown

Early-stage B2B SaaS startup invariably struggle with the age-old debate of: “𝐖𝐡𝐚𝐭 𝐢𝐬 𝐦𝐨𝐫𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭, 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐨𝐫 𝐒𝐚𝐥𝐞𝐬?” 🤔 “𝐇𝐨𝐥𝐝 𝐨𝐧 𝐭𝐨 𝐭𝐡𝐚𝐭 𝐢𝐝𝐞𝐚 (𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠) 𝐭𝐢𝐥𝐥 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐫𝐨𝐮𝐧𝐝 𝐨𝐟 𝐟𝐮𝐧𝐝𝐢𝐧𝐠” says the CEO, much to the frustration of the overly eager marketing team. Sheepishly but assuredly, the marketing team tries to draw the depleting […]

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🌟 When Not Selling, Market! 🌟

Lead Generation, Marketing

Selling is talking one to one with a customer trying to influence why you can solve their problem. Marketing is talking to a wider audience showcasing how you are trying to make a difference in the lives of your customers. It’s important for CXOs and Sales Reps to Market when they are not selling using

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4 Customer Questions to prepare for great sales conversation

Lead Qualification, Sales

To sell is to be able to answer the following 4 questions the customer has in their mind. These are not earth-shattering questions but what you answer and the way you answer them hold the answer to whether you make a great sales conversation and make the sale. Why? Why You? Why You Now? Why

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My top 5 reasons for buying Bitcoin

Blockchain, Sales, Technology

Introduction “The heart has its reasons which reason knows nothing of… We know the truth not only by the reason but by the heart.” – Blaise Pascal” My heart wanted to own Bitcoin and then my mind found reasons why I would be right in doing so. So allow me to present to you my top

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Forrester Report (Excerpt) : Death of a (B2B) Salesman

Hobbies and Interests, Sales

Death of a Salesman is a famous 1949 stage play written by Arthur Miller. The title has been partially used merely to create an impact and has got no relevance to the content of the report discussed here. Death of a (B2B) Salesman is a famous report that was first published in 2015 by Forrester,

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How to negotiate to earn more

Books/Travel/Movies, Personal, Sales, Skills

Introduction We all negotiate because we have to. There is no way out. Negotiation situations are wrapped in our daily mundane transactions and we might not be even aware of them like you asking for an extra discount on the clothes you are planning to buy or deciding on the color of the car with

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SaaS Sales and Marketing – An Overview

Books/Travel/Movies, SaaS, Sales, Technology

Have you ever wondered what a SaaS company is? Do you want to know how they finds customers? And also what does a sales role in SaaS company looks like? I am a Business Development Executive at SaaS company which makes legal software. Today I am going to give you a sneak peak into what

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How to get B2B SaaS release right the first time

Books/Travel/Movies, SaaS, Sales, Technology

Introduction SaaS, Software as a Service, is everywhere. Enterprises have followed the individuals in the adoption of this software modal which gives them Off The Shelf (OTS) solutions with a small starting up cost. Needless to say, the competition has crowded the market, making it all the more important to get it right the very

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