Early-stage B2B SaaS startup invariably struggle with the age-old debate of: “๐๐ก๐๐ญ ๐ข๐ฌ ๐ฆ๐จ๐ซ๐ ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐๐ง๐ญ, ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐จ๐ซ ๐๐๐ฅ๐๐ฌ?” ๐ค
โ๐๐จ๐ฅ๐ ๐จ๐ง ๐ญ๐จ ๐ญ๐ก๐๐ญ ๐ข๐๐๐ (๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ) ๐ญ๐ข๐ฅ๐ฅ ๐ญ๐ก๐ ๐ง๐๐ฑ๐ญ ๐ซ๐จ๐ฎ๐ง๐ ๐จ๐ ๐๐ฎ๐ง๐๐ข๐ง๐ โ says the CEO, much to the frustration of the overly eager marketing team.
Sheepishly but assuredly, the marketing team tries to draw the depleting attention of the CEO to the following boxing match between Marketing and Sales team.
๐๐ง ๐ญ๐ก๐ ๐ซ๐๐ ๐๐จ๐ซ๐ง๐๐ซ: Marketing! Armed with an arsenal of snazzy infographics, engaging email campaigns, and a social media presence that even your grandma follows. They’re here to tell the world about your revolutionary product that nobody knows about (yet)!
๐๐ง ๐ญ๐ก๐ ๐๐ฅ๐ฎ๐ ๐๐จ๐ซ๐ง๐๐ซ: Sales! Ready to knock on every virtual door, pick up every cold call, and convince the world that they need your product yesterday. They’ve got charisma, determination, and a Rolodex (well, a CRM) that could rival Santa’s nice list.
The bell rings, and the fight begins:
๐๐จ๐ฎ๐ง๐ 1: Marketing lands the first blow with a killer LinkedIn ad campaign.
๐๐จ๐ฎ๐ง๐ 2: Sales counters with a charm offensive, scoring a meeting with a potential big client.
๐๐จ๐ฎ๐ง๐ 3: Marketing unveils a lead magnet so irresistible; your email list doubles overnight.
๐๐จ๐ฎ๐ง๐ 4: Sales swoops in, turning those fresh leads into opportunities.
As the rounds go on, it becomes clear: ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฌ ๐๐๐ฅ๐๐ฌ ๐ข๐ฌ๐งโ๐ญ ๐ ๐๐จ๐ฑ๐ข๐ง๐ ๐๐๐ญ๐๐ก ๐๐ฎ๐ญ ๐ ๐๐๐ฅ๐๐ฒ.๐ค
The marketing team starts first and passes the baton (Leads) to the Sales, there is no other way.
Only working in tandem can they take your startup across the finish line.
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